Reward
Incentive Travel
2 min read
Paris
Location
108
Attendees
Automotive
Industry
The Brief
Deliver a wrap-around 3-night programme for a sponsor of the 2024 Paris Paralympics, providing a high-end incentive experience for 108 guests, consisting of senior hosts and investors from across an automotive network and their partners. The brief consisted of including attendance at the Opening Ceremony and key Games fixtures, alongside tailored activities, VIP experiences, and a gala dinner and awards ceremony. The programme needed to complement the Games as the key experience, whilst also providing a luxury incentive experience for guests.
The Solution
Guests stayed at the luxury 5* Le Meurice hotel in Paris. They enjoyed a fully hosted programme of Paralympic Games and Motor Experiences and enjoyed dining experiences at Parisian hotspots as well as private drinks receptions. The programme included a Gala dinner and awards ceremony in the Place Vendôme. A bespoke event app was created on our digital platform, and guests had individual travel arrangements and personalised itineraries, tickets and live updates available at their fingertips throughout the trip.
The Impact
Incentives are proven to drive up to 12.5x more in sales for every £1 spend, and a successful delivery of the outcomes and on-site experience led to the client arranging the subsequent year’s incentive with us for 2025, where we travelled to the luxury of Lake Garda. This event has run for over 25 years as a collaborative partnership, driving measurable sales results year on year across the wider automotive investor network.
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