Celebrate
Awards Ceremonies
2 min read
St Pancras London Hotel
Location
150
Attendees
Automotive
Industry
The Brief
We were tasked with creating two consecutive awards evenings for a large corporate client headquartered in the UK to celebrate the achievements and sales performance of their wider network of automotive investors. This included gala dinners, entertainment, and an awards ceremony on each night. The event needed to deliver for 150 guests per evening, with attendees consisting of hosts, winners from across the UK-wide sales and marketing network, and special guests and celebrity speakers.
The Solution
We provided a full end-to-end solution, including bespoke stage build & design, backdrops, awards, AV, entertainment, delegate management, invitations, staffing, speaker management and show running. Each evening included a drinks reception followed by guests taking their seats and enjoying a celebrity guest speech before a gala dinner and an awards presentation. Special guests in 2025 included sports presenter Mark Chapman and Alfie Hewett, one of wheelchair tennis’ most decorated athletes.
The Impact
Companies with public recognition programmes are 12 x more likely to have stronger business outcomes, and this event has been delivered successfully every year for 12 years and counting. The client was facing a number of market headwinds in this particular year that were anticipated to affect sales performance, and were having to make a number of strategic changes to support targeted performance. Our events were a key contributor to their overall plan to de-risk the business position in this particular year.
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